|Punk IPA by Brewdog|
This is a hoppy little number from Brewdog. It goes well with fish.
Our scene-stealing flagship is an India Pale Ale that has become a byword for craft beer rebellion; synonymous with the insurgency against mass-produced, lowest common denominator beer. Punk IPA charges the barricades to fly its colours from the ramparts – full-on, full-flavour; at full-throttle.
I was listening to a Virgin podcast the other week about Brewdog and how they scaled up after winning a tasting challenge with Tesco. They have an equity programme where you can buy shares in the brewery and share their success. It’s a fascinating model, bit like crowdfunding and it’s done them very well.