I found this video on the Virgin Unite site.

Tucked away in Sidamo, Ethiopia, a community of men and women, both young and old, work tirelessly to produce tantalisingly delicious coffee. But their coffee reflects much more than just good business, it reflects the strength of their community. As the only means of work in the area, there is no sense of desperation, just sheer pride and love for the work they do.


“Coffee is so connected to our culture, coffee gives us so much happiness.”
Follow the community as they take you through the coffee-making process, share insights into their world and educate us on the importance of unity.

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